Power of engagement. This activation at Oculus World Trade Center, NY was a an example of the art of content. DeBeers hit all spaces to introduce their new product. Was missioned to collaborate. Use brand journey and connect a digital art experience that reflects the movement and vibrance of light and fluidity. All video content produced and designed for installation space including for scalable social media marketing.  The energy of the pop-up was a big win in NY and LA. My process was how unique can the visual conversation for the brand get, developing a language.